In the day and age of fast paced online business and social media, its so important that we remember, people like people like them.
I'm eight and a half years in to this sole trader adventure and I feel like I've only just got the hang of being my own boss in the last 18 months. I would get so focused on the how everything should look to others, that I would forget why I got into the business of business in the first place.
I believe that our story is so important to the growth and feel of your business, it's about connection and finding similar values out in the big wide world. This is why, I believe when you're working in a space where you're interacting heavily with clients, such as a service based industry like coaching, a medical practitioner or consultant that you engage in a way that connects with your audience.
And, as females its so innate in us, to feel our way through everything we do, so why should it be different when we're picking our next business partner or accountant? Of course, don't get me wrong, I strongly believe you need to use the discerning muscle as much as the intuitive muscle, but I know when I know the back story of someone I'm intrigued to work with, it helps in the final decision making.
People want to know what you believe, why you do what you do and how you do it differently.
So, what is your story? Why are you doing what you're doing? Can you weave it into your marketing or online presence?
For example, I started my business (it used to be called Create Believe Achieve) because I had retired as an elite athlete and there had been no support, which meant, I spiraled into deep depression and anxiety. I remember the day I decided I didn't want anyone to ever feel like I did when I felt most lost, so I built a business around helping people to find themselves again.
Years later, after not pursuing my dream of being a business owner and working in the corporate events and finance industry, I stepped back into the sole trader life and realised that I could no longer hide a major part of who I was, so I melded my intuitive, spiritual side with my business side and there you have it. I found what I'd been looking for - which was me, the same thing I'd wanted to help others find in the first place and to be excitement, people began to respond.
Telling my story about overcoming adversity and being completely honest about moments when it hasn't been all sunshine and rainbows has helped my business growth skyrocket because authenticity promotes connection.
How can you engage with your audience by telling them a little bit more about yourself?